Privacy Policy

Transparency and reliability are two key features of Novel Approach’s service delivery. It is imperative for our brand to build a trusting and respectful environment for authors, safe in the knowledge that our business is responsible and dependable, including when it comes to protecting their privacy.

Effective from: November 9th, 2021

About Our Company

Novel Approach Manuscript Services Ltd are data controllers of personal information for the purposes of delivering our editing services and engaging with our clients. Our registered office can be found at 20-22 Wenlock Road, London, N1 7GU, and our website address is:

Novel Approach is based in the United Kingdom, and data held by the company will be stored and processed within the UK.

The personal data our clients entrust to us and why we collect it

Novel Approach only collects personal information relevant to the delivery of their service. For the purposes of clarity, personal information is defined as data held about clients by which they can be identified. Clients are requested to provide the following information:

  • Full name
  • Billing Address
  • Contact information, primarily an email address
  • Occupation

Our justification for holding personal data about our clients is:

  • to register new customers to our client base.
  • to establish lines of communication between our business and our clients.
  • to enable us to fulfil our contract with our customers, inclusive of obtaining payment for our services.

Novel Approach also records transactional history relevant to their clients.

Data automatically collected using our website

By accessing the Novel Approach website, the following date is automatically collected:

  • IP address
  • The type of web browser being used, and its version
  • Operating System


Cookies may be populated on the user’s computer when visiting the Novel Approach website. Cookies are small text files which are generated when accessing the site or interacting with certain features. These are intended to enable Novel Approach to improve user experience. Before any cookies are stored on the user’s computer, their respective internet browser should allow the option to decline these if necessary, but the user is to note that certain website features may not function as intended if this takes place. Cookies can also be deleted at any time.

It is advised that site visitors ensure their browser settings are updated to the most current version and guidance be sought via their browser for any concerns relating to privacy settings.

Cookies may include analytical or performance data which can be used to assess the number of times the Novel Approach website has been accessed and how these users have interacted with the page when doing so.

Who we share your data with

Novel Approach will only share personal information relating to their clients with any third parties when mandated to do so by law or for the purpose of payment handling through an intermediary processor.

Novel Approach requests the client’s full name, billing address and email address for the purpose of payment processing. These details may be shared for invoicing purposes. Payment options are via direct bank transfer to our business account with Starling Bank or via digital payment transfer through a payment provider of the client’s choosing.

All financial information pertaining to clients of Novel Approach is handled and stored via these intermediaries, being Starling Bank, Stripe, Amazon Pay and PayPal, and is covered by their published policies. Novel Approach does not independently retain financial information relating to their clients.

How long we retain your data

Under the governance of GDPR, both Novel Approach and the client may record such information as is necessary for their ongoing working relationship and Novel Approach’s delivery of service, which must be accurate and up to date. For example, Novel Approach may record transaction histories for analytical purposes.

Upon engaging Novel Approach in paid work, clients will receive a Unique Customer Reference Number. All data held with regards to the client under this UCRN will be held for a period of six years beyond the date of the last correspondence held between the client and Novel Approach.

Data received via enquiries that do not result in an ongoing working relationship with Novel Approach will be deleted.

How we protect your data

Appropriate security measures, inclusive of physical and electronic elements, have been incorporated into Novel Approach’s operation, to ensure that any data held is suitably secure.

All work conducted by Novel Approach Manuscript Services Ltd will respect the rights of the client’s confidentiality and will not be discussed or publicised without prior written consent of the client.

Your data rights

In accordance with the law, you can request to receive a summary of the personal data Novel Approach retains about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Embedded content from other websites

This site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from external websites behaves in the exact same way as if the visitor has accessed the other website.

These external websites may collect data about you, use cookies, include additional third-party tracking, and monitor how you engage with that embedded content, including you being an account holder and being logged in to that website.

Contacts and Changes

If you have any queries or concerns relating to the data we hold or the way in which we handle it, please email us at

Novel Approach reserves the right to update this privacy policy when necessary and without notice. This will always be readily available on our website for reference. When changes have been made, the ‘Effective From’ date at the start of the policy will be appropriately revised.